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A QHQ on the article, "Assimilating the Web" (???)

Question 1: Instead of competing with each other for subscribers, would it be possible that America On-line and Microsoft merge into one?

Hypothesis: A merge between the two companies may be possible since both AOL and Microsoft never liked the internet anyway; and that both companies too, have the same goals of maximizing their profits in the business.

Question 2: Who would be the one to initiate the merge and how would the two comapanies go about it?